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The marketer's handbook : reassessing marketing techniques for modern business /
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K :
Wiley,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- |
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| Descripción Física: | 1 online resource (xix, 494 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 469-477) and index. |
| ISBN: | 9781119206606 111920660X 9781119973522 111997352X 9781119978503 1119978505 9781119978510 1119978513 1283405091 9781283405096 |