Marketing research with SAS enterprise guide /

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Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting informat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Coussement, Kristof
Otros Autores: Demoulin, Nathalie, Charry, Karine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, Surrey, England : Burlington, VT : Gower ; Ashgate, 2011.
Temas:
Enterprise guide.
SAS (Computer file)
Enterprise guide
Marketing research > Data processing.
Business > Data processing.
Marketing > Recherche > Informatique.
Gestion > Informatique.
BUSINESS & ECONOMICS > Marketing > Research.
Business > Data processing
Marketing research > Data processing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Getting started with SAS enterprise guide
  • Descriptive analysis
  • Exploratory factor analysis
  • Cluster analysis
  • Hypothesis testing
  • Correlations
  • Regression analysis
  • Discriminant analysis.

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