Corporate social responsibility (CSR) : an international marketing approach /

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Paetzold, Kolja
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica-Verlag, 2010.
Temas:
Social responsibility of business.
Export marketing.
Entreprises > Responsabilité sociale.
SOCIAL SCIENCE > Essays.
SOCIAL SCIENCE > Reference.
Export marketing
Social responsibility of business
Internationell marknadsföring.
Företagens samhällsansvar.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction; 2. The CSR Approach; 3. Benchmarking CSR; 4. Role and Potential of CSR shown on 4 Aspects; 5. Critical Review on Greenwashing; 6. CSR as a Marketing Approach; 7. International Valuation of CSR with Focus on Marketing; 8. Conclusion.

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