Marketing strategies of Chinese companies : focus on Germany und Europe /

Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tang, Fenghua
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2010.
Temas:
Marketing > China.
Marketing > Chine.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Marketing
China
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Marketing strategies of Chinese companies; Table of contents; LIST OF ABBREVIATIONS; LIST OF FIGURES; VLIST OF TABLES; Introduction; 1. Background; 2. Chinese companies in Germany; 3. Marketing strategies of Chinese companies; 4. Issues in China's internationalization; 5. Challenges and Chances for German companies; 6. Conclusion; BIBLIOGRAPHY; INTERNET SOURCE; APPENDIX.

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