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Marketing strategies of Chinese companies : focus on Germany und Europe /
Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have s...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Tang, Fenghua. | |
| 245 | 1 | 0 | |a Marketing strategies of Chinese companies : |b focus on Germany und Europe / |c Fenghua Tang. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2010. | ||
| 300 | |a 1 online resource (v, 65, vii-xvii pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Cover title. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Marketing strategies of Chinese companies; Table of contents; LIST OF ABBREVIATIONS; LIST OF FIGURES; VLIST OF TABLES; Introduction; 1. Background; 2. Chinese companies in Germany; 3. Marketing strategies of Chinese companies; 4. Issues in China's internationalization; 5. Challenges and Chances for German companies; 6. Conclusion; BIBLIOGRAPHY; INTERNET SOURCE; APPENDIX. | |
| 520 | |a Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |z China. | |
| 650 | 6 | |a Marketing |z Chine. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x International Relations |x Trade & Tariffs. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a China |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 | |
| 776 | 0 | 8 | |i Print version: |a Tang, Fenghua. |t Marketing strategies of Chinese companies : Focus on Germany und Europe. |d : Diplomica Verlag, ©2010 |z 9783836690980 |
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