Trust the brand : corporate reputation management in private banking /

Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and struc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Knipp, Verena A.
Formato: Electrónico eBook
Idioma:Inglés
Alemán
Publicado: Hamburg [Germany] : Diplomica Verlag, 2009.
Temas:
Corporate image > Management.
Corporations > Public relations.
Entreprises > Image > Gestion.
Sociétés > Relations publiques.
BUSINESS & ECONOMICS > Advertising & Promotion.
Corporations > Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp.

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