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Trust the brand : corporate reputation management in private banking /
Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and struc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Alemán |
| Publicado: |
Hamburg [Germany] :
Diplomica Verlag,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Knipp, Verena A. | |
| 245 | 1 | 0 | |a Trust the brand : |b corporate reputation management in private banking / |c Verena A. Knipp. |
| 260 | |a Hamburg [Germany] : |b Diplomica Verlag, |c 2009. | ||
| 300 | |a 1 online resource (138 pages) : |b illustrations (some color), portrait | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 500 | |a Cover title. | ||
| 504 | |a Includes bibliographical references. | ||
| 546 | |a Main text in English, with some German. | ||
| 505 | 0 | |a Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp. | |
| 520 | |a Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporate image |x Management. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 6 | |a Entreprises |x Image |x Gestion. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Knipp, Verena A. |t Trust the Brand - Corporate Reputation Management in Private Banking. |d : Diplomica Verlag, ©2009 |z 9783836680585 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=595283 |z Texto completo |
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