Cargando…
Parental decisions on processed snack choices : a study of Thai parents in Bangkok, Thailand /
Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn754714114 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 110824s2009 gw ad ob 000 0 eng d | ||
| 040 | |a E7B |b eng |e pn |c E7B |d OCLCQ |d OCLCF |d N$T |d DEBSZ |d EBLCP |d YDXCP |d OCLCQ |d LOA |d OCLCQ |d COCUF |d AGLDB |d MOR |d PIFAG |d ZCU |d MERUC |d OCLCQ |d U3W |d STF |d WRM |d VTS |d OCLCA |d ICG |d INT |d REC |d AU@ |d OCLCQ |d DKC |d OCLCQ |d UKAHL |d UKCRE |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 679422963 |a 960202106 |a 961610935 |a 962611549 |a 988465946 |a 992002408 |a 1037937818 |a 1038587022 |a 1058126893 |a 1153470015 | ||
| 020 | |a 9783836630818 |q (electronic bk.) | ||
| 020 | |a 3836630818 |q (electronic bk.) | ||
| 020 | |z 9783836680813 | ||
| 029 | 1 | |a AU@ |b 000048823571 | |
| 029 | 1 | |a DEBBG |b BV043066210 | |
| 029 | 1 | |a DEBBG |b BV044147499 | |
| 029 | 1 | |a DEBSZ |b 423650149 | |
| 029 | 1 | |a AU@ |b 000054183634 | |
| 035 | |a (OCoLC)754714114 |z (OCoLC)679422963 |z (OCoLC)960202106 |z (OCoLC)961610935 |z (OCoLC)962611549 |z (OCoLC)988465946 |z (OCoLC)992002408 |z (OCoLC)1037937818 |z (OCoLC)1038587022 |z (OCoLC)1058126893 |z (OCoLC)1153470015 | ||
| 043 | |a a-th--- | ||
| 050 | 4 | |a TP451.S57 |b S46 2009eb | |
| 072 | 7 | |a MED |x 033000 |2 bisacsh | |
| 082 | 0 | 4 | |a 618.92011 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Senkbeil, Andreas. | |
| 245 | 1 | 0 | |a Parental decisions on processed snack choices : |b a study of Thai parents in Bangkok, Thailand / |c Andreas Senkbeil. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2009. | ||
| 300 | |a 1 online resource (xi, 71 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Cover title. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Parental Decisions on Processed Snack Choices; Acknowledgements; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; Chapter 1 Introduction to the study; Chapter 2 Literature Review; Chapter 3 Research Methodology; Chapter 4 Presentation of Data and Discussion; Chapter 5 Findings, Conclusion & Recommendations; References; APPENDICES. | |
| 520 | |a Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Snack foods |z Thailand. | |
| 650 | 0 | |a Nutrition. | |
| 650 | 2 | |a Nutritional Physiological Phenomena | |
| 650 | 6 | |a Nutrition. | |
| 650 | 7 | |a MEDICAL |x Gynecology & Obstetrics. |2 bisacsh | |
| 650 | 7 | |a Nutrition |2 fast | |
| 650 | 7 | |a Snack foods |2 fast | |
| 651 | 7 | |a Thailand |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJcKHdfFMJFcHGFbMGMgKd | |
| 758 | |i has work: |a Parental decisions on processed snack choices (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFTbVXVypjQjyvCVQ4yQmb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Senkbeil, Andreas. |t Parental Decisions on Processed Snack Choices : A Study of Thai Parents in Bangkok, Thailand. |d : Diplomica Verlag, ©2009 |z 9783836680813 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=595207 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH27137929 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL595207 | ||
| 938 | |a ebrary |b EBRY |n ebr10487468 | ||
| 938 | |a EBSCOhost |b EBSC |n 793161 | ||
| 938 | |a YBP Library Services |b YANK |n 3526052 | ||
| 994 | |a 92 |b IZTAP | ||