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Porter's (1980) generic strategies, performance and risk : an empirical investigation with German data /

Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Eldring, Jan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2009.
Temas:
Acceso en línea:Texto completo

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