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|a Eldring, Jan.
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|a Porter's (1980) generic strategies, performance and risk :
|b an empirical investigation with German data /
|c Jan Eldring.
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|a Hamburg :
|b Diplomica Verlag,
|c 2009.
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|a 1 online resource (58, 16 pages) :
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|a Includes bibliographical references.
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|a Porters (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae.
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|a Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice of strategy. He derived a conceptual typology of three generic strategies that has already become a classic among scholars. They are cost leadership, differentiation and focus strategies. Just recently Michael Raynor (2007) challenged Porter's widely accepted typology, by including another dimension in the d.
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590 |
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|a ProQuest Ebook Central
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650 |
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|a Business planning.
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|a BUSINESS & ECONOMICS
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650 |
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|i has work:
|a Porter's (1980) generic strategies, performance and risk (Text)
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|i Print version:
|a Eldring, Jan.
|t Porters (1980) Generic Strategies, Performance and Risk : An Empirical Investigation with German Data.
|d : Diplomica Verlag, ©2009
|z 9783836674263
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856 |
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