Cargando…
Porter's (1980) generic strategies, performance and risk : an empirical investigation with German data /
Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice of strategy. He derived a conceptual typology of three generic strategies that has already become a classic among scholars. They are cost leadership, differentiation and focus strategies. Just recently Michael Raynor (2007) challenged Porter's widely accepted typology, by including another dimension in the d. |
|---|---|
| Notas: | Cover title. |
| Descripción Física: | 1 online resource (58, 16 pages) : illustrations (some color) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783836624268 3836624265 |