Market entry strategies for Russia : a comprehensive survey based on expert interviews /

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a compr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schorsch, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplom.de, 2009.
Temas:
Export marketing > Russia.
Industries > Russia.
Industrial organization > Russia.
Industrie > Russie.
Industrie > Organisation, contrôle, etc. > Russie.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Export marketing
Industrial organization
Industries
Russia
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Market Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; Autorenprofil.

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