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Market entry strategies for Russia : a comprehensive survey based on expert interviews /
In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a compr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplom.de,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Schorsch, Martin. | |
| 245 | 1 | 0 | |a Market entry strategies for Russia : |b a comprehensive survey based on expert interviews / |c Martin Schorsch. |
| 260 | |a Hamburg : |b Diplom.de, |c 2009. | ||
| 300 | |a 1 online resource (104 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Cover title. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Market Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; Autorenprofil. | |
| 520 | |a In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing |z Russia. | |
| 650 | 0 | |a Industries |z Russia. | |
| 650 | 0 | |a Industrial organization |z Russia. | |
| 650 | 6 | |a Industrie |z Russie. | |
| 650 | 6 | |a Industrie |x Organisation, contrôle, etc. |z Russie. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x International Relations |x Trade & Tariffs. |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Industrial organization |2 fast | |
| 650 | 7 | |a Industries |2 fast | |
| 651 | 7 | |a Russia |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Schorsch, Martin. |t Market Entry Strategies for Russia : A comprehensive survey based on expert interviews. |d : Diplomica Verlag, ©2009 |z 9783836664691 |
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