Market entry strategies for Russia : a comprehensive survey based on expert interviews /

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a compr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schorsch, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplom.de, 2009.
Temas:
Export marketing > Russia.
Industries > Russia.
Industrial organization > Russia.
Industrie > Russie.
Industrie > Organisation, contrôle, etc. > Russie.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Export marketing
Industrial organization
Industries
Russia
Acceso en línea:Texto completo
Descripción
Sumario:In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
Notas:Cover title.
Descripción Física:1 online resource (104 pages) : illustrations (chiefly color)
Bibliografía:Includes bibliographical references.
ISBN:9783836614696
3836614693

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