American wheels, Chinese roads : the story of General Motors in China /

How could one company-General Motors-meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dunne, Michael J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : John Wiley & Sons (Asia), ©2011.
Temas:
General Motors Corporation.
General Motors Corporation
Corporations, Foreign > China.
Automobile industry and trade > China.
Sociétés étrangères > Chine.
Automobiles > Industrie et commerce > Chine.
BUSINESS & ECONOMICS > Industries > Service.
Automobile industry and trade
Corporations, Foreign
China
History
Acceso en línea:Texto completo
Descripción
Sumario:How could one company-General Motors-meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains.℗¡ No small part of GM's success in China springs from its management of shifting business and political relationships. In China, the g.
Notas:Includes index.
Descripción Física:1 online resource (x, 227 pages, 4 unnumbered leaves of plates) : color illustrations, color map
ISBN:9780470828649
0470828641
9780470828656
047082865X

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