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Advocacy : championing ideas and influencing others /

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective?...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Daly, John A. (John Augustine), 1952- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven : Yale University Press, [2011]
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Daly, John A.  |q (John Augustine),  |d 1952-  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjBkFhHjpCWQ88YqQ3g64y 
245 1 0 |a Advocacy :  |b championing ideas and influencing others /  |c John A. Daly 
264 1 |a New Haven :  |b Yale University Press,  |c [2011] 
264 4 |c ©2011 
300 |a 1 online resource (387 pages) 
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520 |a When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality 
504 |a Includes bibliographical references (pages 329-368) and index 
505 0 |a The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way 
588 |a Description based on print version record 
546 |a English. 
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650 0 |a Branding (Marketing) 
650 0 |a Social interaction. 
650 0 |a Communication in marketing. 
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650 6 |a Interaction sociale. 
650 6 |a Communication en marketing. 
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650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a Communication.  |2 eclas 
650 7 |a Assertivité.  |2 eclas 
650 7 |a Relations humaines.  |2 eclas 
650 7 |a Influence sociale.  |2 eclas 
650 7 |a Marketing.  |2 eclas 
650 7 |a Créativité.  |2 eclas 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Communication in marketing  |2 fast 
650 7 |a Social interaction  |2 fast 
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650 7 |a Marknadskommunikation.  |2 sao 
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