Social media metrics secrets : do what you never thought possible with social media metrics /

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"Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and expe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lovett, John N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley Pub., 2011.
Colección:Secrets.
Temas:
Social media.
Online social networks.
Médias sociaux.
Réseaux sociaux (Internet)
social media.
COMPUTERS > Web > Social Networking.
Online social networks
Social media
Case studies
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • pt. 1. Addressing the social data dilemma
  • pt. 2. Managing social media with analytics
  • pt. 3. Finding the big social media payoff.
  • Addressing the Social Data Dilemma
  • Going Pro with Social Media
  • Riding the Social Data Wave: Churning Data into Information
  • Activating Your Socially Connected Business
  • Managing Social Media with Analytics
  • Embracing Social Analytics
  • Using the Social Analytics Framework
  • Deploying a Process of Continuous Optimization
  • Finding the Big Social Media Payoff
  • Tracking the Elusive ROI in Social Media
  • Taking the Corporate Plunge
  • Planning for a Socially Networked Future.

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