Reputation management in small and medium-sized enterprises : analysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany /

Hauptbeschreibung"It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently." (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burkhardt, Robert
Formato: Tesis Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2008.
Temas:
Business ethics.
Consumer confidence.
Small business.
Morale des affaires.
Consommateurs > Confiance.
Business ethics
Consumer confidence
Small business
Academic Dissertation
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Reputation Management in Small and Medium-sized Enterprises; Abstract; Preface; Table of contents; List of figures; List of tables; Abbreviations; Glossary; 1 Introduction; 2 Basic principles of Reputation Management; 3 Reputation Management in organisations; 4 Reputation Management survey; 5 Conclusions and recommendations; 6 Outlook; Bibliography.

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