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Reputation management in small and medium-sized enterprises : analysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany /
Hauptbeschreibung"It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently." (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Tesis Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Burkhardt, Robert. | |
| 245 | 1 | 0 | |a Reputation management in small and medium-sized enterprises : |b analysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany / |c Robert Burkhardt. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2008. | ||
| 300 | |a 1 online resource (xvii, 96 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 500 | |a Cover title. | ||
| 502 | |a Zugl. Fachhochschule Ludwigshafen, Ludwigshafen, Deutschland, MA-Thesis/Master, 2007. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Reputation Management in Small and Medium-sized Enterprises; Abstract; Preface; Table of contents; List of figures; List of tables; Abbreviations; Glossary; 1 Introduction; 2 Basic principles of Reputation Management; 3 Reputation Management in organisations; 4 Reputation Management survey; 5 Conclusions and recommendations; 6 Outlook; Bibliography. | |
| 520 | |a Hauptbeschreibung"It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently." (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these "five minutes" to ruin their reputation. They are perceived in close contact with environmental pollution, ma | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business ethics. | |
| 650 | 0 | |a Consumer confidence. | |
| 650 | 0 | |a Small business. | |
| 650 | 6 | |a Morale des affaires. | |
| 650 | 6 | |a Consommateurs |x Confiance. | |
| 650 | 7 | |a Business ethics |2 fast | |
| 650 | 7 | |a Consumer confidence |2 fast | |
| 650 | 7 | |a Small business |2 fast | |
| 655 | 2 | |a Academic Dissertation | |
| 655 | 7 | |a dissertations. |2 aat | |
| 655 | 7 | |a Academic theses |2 fast | |
| 655 | 7 | |a Academic theses. |2 lcgft | |
| 655 | 7 | |a Thèses et écrits académiques. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Burkhardt, Robert. |t Reputation Management in Small and Medium-sized Enterprises : Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany. |d Hamburg : Diplomica Verlag, ©2008 |z 9783836658256 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=616843 |z Texto completo |
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