Reputation management in small and medium-sized enterprises : analysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany /

Hauptbeschreibung"It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently." (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burkhardt, Robert
Formato: Tesis Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2008.
Temas:
Business ethics.
Consumer confidence.
Small business.
Morale des affaires.
Consommateurs > Confiance.
Business ethics
Consumer confidence
Small business
Academic Dissertation
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Descripción
Sumario:Hauptbeschreibung"It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently." (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these "five minutes" to ruin their reputation. They are perceived in close contact with environmental pollution, ma
Notas:Cover title.
Descripción Física:1 online resource (xvii, 96 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9783836608251
3836608251

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