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Markets & Marketing.

What are some of the key issues you should know about when considering your marketing strategy? Use this Briefing to read up on global giants such as DuPont, and learn about the importance of integrating key functions in pursuit of success.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Emerald Group Publishing (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Emerald Group Publishing 2005.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Introduction; Achieving marketing Roi
  • finally; Become a "thought leader" and move ahead of your competition; Getting to market faster by putting it all together; How DuPont used insights from needs-based research to redefine brand, business; How to build a great product; Making site selection decisions in the worldwide economy; Superior products and services confer only a fleeting advantage.