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Markets & Marketing.
What are some of the key issues you should know about when considering your marketing strategy? Use this Briefing to read up on global giants such as DuPont, and learn about the importance of integrating key functions in pursuit of success.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Group Publishing
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000M 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn743206886 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr un|---uuuuu | ||
| 008 | 110711s2005 xx o 000 0 eng d | ||
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| 019 | |a 814470496 | ||
| 020 | |a 1280706457 | ||
| 020 | |a 9781280706455 | ||
| 029 | 1 | |a AU@ |b 000048779983 | |
| 029 | 1 | |a DEBBG |b BV044122453 | |
| 035 | |a (OCoLC)743206886 |z (OCoLC)814470496 | ||
| 050 | 4 | |a HD259 | |
| 082 | 0 | 4 | |a 658.8 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Markets & Marketing. |
| 260 | |b Emerald Group Publishing |c 2005. | ||
| 300 | |a 1 online resource (40) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a What are some of the key issues you should know about when considering your marketing strategy? Use this Briefing to read up on global giants such as DuPont, and learn about the importance of integrating key functions in pursuit of success. | ||
| 505 | 0 | |a Cover; Introduction; Achieving marketing Roi -- finally; Become a "thought leader" and move ahead of your competition; Getting to market faster by putting it all together; How DuPont used insights from needs-based research to redefine brand, business; How to build a great product; Making site selection decisions in the worldwide economy; Superior products and services confer only a fleeting advantage. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Industrial management. |2 fast |0 (OCoLC)fst00971246 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 655 | 4 | |a Electronic resource. | |
| 700 | 1 | |a Emerald Group Publishing. |4 edt | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=282912 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL282912 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 70645 | ||
| 994 | |a 92 |b IZTAP | ||