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Make the most of your Intellectual Capital.
There is no doubt that we have entered a "new economy"--And we are not talking about globalization, new technology or the increasing pace of business any more. These factors are old hat by now. This "new economy" is one where people and their assets have come to the fore and wher...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Group Publishing
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | There is no doubt that we have entered a "new economy"--And we are not talking about globalization, new technology or the increasing pace of business any more. These factors are old hat by now. This "new economy" is one where people and their assets have come to the fore and where knowledge is more than power; it is the difference between success and failure. As companies struggle to come to terms with the recent events that have sent the economy spiraling (from 9/11 to the accounting scandals that have rocked corporate America), it is widely acknowledged that competitive advantage can no longer be found in the next big merger or on the traditional balance sheet. Instead, people talk of leveraging customer relationships, developing existing skill-sets and most importantly of all, harnessing knowledge. In other words, managing your intellectual capital (IC) effectively has never been more important. "The person who figures out how to harness the collective genius of his or her organization is going to blow the competition away"--Walter Wriston, former CEO of Citicorp And these days, effective IC management means making all your assets (tangible and intangible) as transparent as possible. There was a time when it was enough to lump all of your intellectual assets such as brands and trademarks under the term "goodwill" when working out your organizational value. This fuzzy accounting took a step forwards in the 1990s when it was ruled that companies were legally entitled to include brand valuation on the balance sheet during a merger (although the question of homegrown brands was never resolved). However, in recent years IC has taken a step away from the financial side of the business to embrace the more human-related assets in this newer economy. Today IC is about more than just brands, patents, trademarks and licenses - it includes customer relationships, employees and market intelligence. But how can you manage such elusive parts of the business? The answer lies not just in measurement and reporting of IC but in driving this concept to the heart of your organizational strategy. Although it may have become something of a management cliché, the fact remains that in today's knowledge economy, people, not share prices, are your most important asset. |
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| Descripción Física: | 1 online resource (94) |
| ISBN: | 1280706406 9781280706400 |