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Growth Strategies.

In his interview with ManagementFirst, corporate growth guru Chris Zook reveals that over 80 percent of companies that achieved good growth levels over ten years grew in a pattern that resembled the emanating rings of a tree. They grew in their core business, possibly gaining a slight amount of mark...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Emerald Group Publishing (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Emerald Group Publishing 2004.
Temas:
Acceso en línea:Texto completo

MARC

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520 |a In his interview with ManagementFirst, corporate growth guru Chris Zook reveals that over 80 percent of companies that achieved good growth levels over ten years grew in a pattern that resembled the emanating rings of a tree. They grew in their core business, possibly gaining a slight amount of market share, but they also pushed out the boundaries of their core businesses to somewhat new areas. Overall, the best growth ideas do not usually come from exotic mental gymnastics, investment bankers, gurus, or the pressure to find the next hot market or invent the next technology. For in at least 85 percent of the companies profiled by Zook, the best growth initiatives came from drilling down in more detail into the customer base. Find out about strategic growth in this Briefing. 
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