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Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Basic Books,
2011.
|
| Edición: | 4th edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ALSO BY ROBERT G. COOPER
- 1.
- THE INNOVATION CHALLENGE
- 2.
- WHY NEW PRODUCTS WIN
- 3.
- DRIVERS OF SUCCESS-WHY THE BEST INNOVATORS EXCEL
- 4.
- THE STAGE-GATE IDEA-TO-LAUNCH SYSTEM
- 5.
- NEXT-GENERATION STAGE-GATE- HOW COMPANIES HAVE EVOLVED AND ACCELERATED THE SYSTEM
- 6.
- DISCOVERY-THE QUEST FOR BREAKTHROUGH IDEAS
- 7.
- THE FRONT-END WORK-FROM DISCOVERY TO DEVELOPMENT
- 8.
- PICKING THE WINNERS-INVESTING IN THE RIGHT PROJECTS
- 9.
- MAKING THE GATES WORK-GATES WITH TEETH
- 10.
- DEVELOPMENT, TESTING, AND LAUNCH
- 11.
- IMPLEMENTING STAGE-GATE IN YOUR BUSINESS
- APPENDIX A.
- The Benchmarker"!Audit ToolAPPENDIX B
- The Navigator"!Stage-Gate System
- NOTES
- Copyright Page.