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Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Basic Books,
2011.
|
| Edición: | 4th edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cooper, Robert G. |q (Robert Gravlin), |d 1943- |e author. | |
| 245 | 1 | 0 | |a Winning at new products : |b creating value through innovation / |c Robert G. Cooper. |
| 250 | |a 4th edition. | ||
| 264 | 1 | |a New York : |b Basic Books, |c 2011. | |
| 264 | 4 | |c ©2011 | |
| 300 | |a 1 online resource (xv, 391 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch."-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t ALSO BY ROBERT G. COOPER -- |g 1. |t -- THE INNOVATION CHALLENGE -- |g 2. |t -- WHY NEW PRODUCTS WIN -- |g 3. |t -- DRIVERS OF SUCCESS-WHY THE BEST INNOVATORS EXCEL -- |g 4. |t -- THE STAGE-GATE IDEA-TO-LAUNCH SYSTEM -- |g 5. |t -- NEXT-GENERATION STAGE-GATE- HOW COMPANIES HAVE EVOLVED AND ACCELERATED THE SYSTEM -- |g 6. |t -- DISCOVERY-THE QUEST FOR BREAKTHROUGH IDEAS -- |g 7. |t -- THE FRONT-END WORK-FROM DISCOVERY TO DEVELOPMENT -- |g 8. |t -- PICKING THE WINNERS-INVESTING IN THE RIGHT PROJECTS -- |g 9. |t -- MAKING THE GATES WORK-GATES WITH TEETH -- |g 10. |t -- DEVELOPMENT, TESTING, AND LAUNCH -- |g 11. |t -- IMPLEMENTING STAGE-GATE IN YOUR BUSINESS -- |g APPENDIX A. |t -- The Benchmarker"!Audit ToolAPPENDIX B -- The Navigator"!Stage-Gate System -- |t NOTES -- |t Copyright Page. |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New products. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Produktutveckling. |2 sao | |
| 650 | 7 | |a Tekniska innovationer. |2 sao | |
| 758 | |i has work: |a Winning at new products (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGvvwR3rtYpMXPKKKWVrxC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Cooper, Robert G. (Robert Gravlin), 1943- |t Winning at new products. |b 4th ed. |d New York : Basic Books, ©2011 |z 9780465025787 |w (DLC) 2011011230 |w (OCoLC)687675731 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=794429 |z Texto completo |
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