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Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Basic Books,
2011.
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| Edición: | 4th edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch."-- |
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| Descripción Física: | 1 online resource (xv, 391 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780465025848 0465025846 0465010113 9780465010110 1283261219 9781283261210 9786613261212 6613261211 1541616766 9781541616769 |