Consumer-centric healthcare : opportunities and challenges for providers /

Patients are not passive recipients of care. They are active customers. And successful healthcare providers understand that the customer is king.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Konschak, Colin B.
Otros Autores: Jarrell, Lindsey B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago, Ill. : Health Administration Press, ©2011.
Colección:Management series (Ann Arbor, Mich.)
Temas:
Medical care > United States > Marketing.
Preferred provider organizations (Medical care) > United States > Marketing.
Health maintenance organizations > United States > Marketing.
Patient satisfaction > United States.
Patient satisfaction.
Delivery of Health Care > organization & administration
Community Participation.
Marketing of Health Services
Patient Satisfaction
Patients > Satisfaction > États-Unis.
Patients > Satisfaction.
Health maintenance organizations > Marketing
Medical care > Marketing
Patient satisfaction
Preferred provider organizations (Medical care) > Marketing
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The transparent provider
  • Information technology goes mobile
  • Personal health records
  • Consumer-driven health plans
  • Concierge and retail medicine
  • Telemedicine
  • Globalization
  • Social media
  • Targeted marketing to consumers
  • Converting patients to customers
  • Visions for the future.

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