Marketing libraries in a Web 2.0 world /

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: International Federation of Library Associations and Institutions. Management and Marketing Section
Otros Autores: Gupta, Dinesh K., Savard, Réjean, 1950-
Formato: Electrónico eBook
Idioma:Inglés
Francés
Publicado: Berlin : De Gruyter Saur, ©2011.
Colección:IFLA publications ; 145.
Temas:
Libraries > Marketing > Congresses.
Online social networks > Library applications > Congresses.
Web 2.0 > Congresses.
Réseautage personnel (Informatique) dans les bibliothèques > Congrès.
Web 2.0 > Congrès.
COMPUTERS > Online Services > Resource Directories.
COMPUTERS > System Administration > Storage & Retrieval.
Libraries > Marketing
Online social networks > Library applications
Web 2.0
Conference papers and proceedings
Acceso en línea:Texto completo

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