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Marketing libraries in a Web 2.0 world /
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Francés |
| Publicado: |
Berlin :
De Gruyter Saur,
©2011.
|
| Colección: | IFLA publications ;
145. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing libraries in a Web 2.0 world / |c edited by Dinesh Gupta and Réjean Savard. |
| 260 | |a Berlin : |b De Gruyter Saur, |c ©2011. | ||
| 300 | |a 1 online resource (1 electronic resource (xiv, 161 pages)) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a IFLA publications, |x 0344-6891 ; |v 145 | |
| 546 | |a Papers in English and French. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. | |
| 520 | |a Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. | ||
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| 650 | 0 | |a Libraries |x Marketing |v Congresses. | |
| 650 | 0 | |a Online social networks |x Library applications |v Congresses. | |
| 650 | 0 | |a Web 2.0 |v Congresses. | |
| 650 | 6 | |a Réseautage personnel (Informatique) dans les bibliothèques |v Congrès. | |
| 650 | 6 | |a Web 2.0 |v Congrès. | |
| 650 | 7 | |a COMPUTERS |x Online Services |x Resource Directories. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x System Administration |x Storage & Retrieval. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Online social networks |x Library applications |2 fast | |
| 650 | 7 | |a Web 2.0 |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Gupta, Dinesh K. | |
| 700 | 1 | |a Savard, Réjean, |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PBJwhCd4fDGJcD3G6F8xYyd | |
| 710 | 2 | |a International Federation of Library Associations and Institutions. |b Management and Marketing Section. | |
| 758 | |i has work: |a Marketing libraries in a Web 2.0 world (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH3yWGbg96mJKKwF9pKBMX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Marketing libraries in a Web 2.0 world. |d Berlin ; New York : De Gruyter Saur, ©2011 |z 9783110263312 |w (DLC) 2011016719 |w (OCoLC)713188402 |
| 830 | 0 | |a IFLA publications ; |v 145. | |
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