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Marketing libraries in a Web 2.0 world /
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Francés |
| Publicado: |
Berlin :
De Gruyter Saur,
©2011.
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| Colección: | IFLA publications ;
145. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. |
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| Descripción Física: | 1 online resource (1 electronic resource (xiv, 161 pages)) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783110263534 311026353X 1283402823 9781283402828 |
| ISSN: | 0344-6891 ; |