The brutal truth about Asian branding : and how to break the vicious cycle /

"The world of Asian* brands is best characterized by complementary portions of confusion, delusion and outright ignorance by senior managers and brand owners. The net result is that the development of Asian brands has been arrested and significantly lags behind those in the West. Repeated surve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baladi, Joseph
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Wiley, 2011.
Temas:
Brand name products > Asia.
Branding (Marketing) > Asia.
Produits de marque > Asie.
Stratégie de marque > Asie.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products
Branding (Marketing)
Asia
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1 : A Time of Profound Change
  • Chapter 2 : Five Reasons Why There are Very Few Great Asian Brands
  • Chapter 3 : Redefining Brand, Branding, and Advertising
  • Chapter 4 : Pre-Branding
  • Chapter 5 : Brand Strategy
  • Chapter 6 : Methodology instead of Mythology
  • Chapter 7 : Brand into Action: Delivering against Your Promise
  • Chapter 8 : Conclusion.

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