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Pre-Commerce : How Companies and Customers are Transforming Business Together.
Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 110725s2011 xx o 000 0 eng d | ||
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| 019 | |a 880749398 | ||
| 020 | |a 9781118023013 | ||
| 020 | |a 1118023013 | ||
| 029 | 1 | |a AU@ |b 000052895495 | |
| 029 | 1 | |a DEBBG |b BV044151045 | |
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| 050 | 4 | |a HF5415.32.P43 2011 | |
| 082 | 0 | 4 | |a 658.8/12 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Pearson, Bob. | |
| 245 | 1 | 0 | |a Pre-Commerce : |b How Companies and Customers are Transforming Business Together. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2011. | ||
| 300 | |a 1 online resource (395 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; Title; Copyright; Dedication; Foreword; Chapter 1: The Rise of Pre-Commerce; Chapter 2: The Evolution of e-Commerce; Chapter 3: The Move from Market Research to Customer Insights; Chapter 4: Meet the New Influencers; Chapter 5: The Secrets to Successful Pre-Commerce Marketing; Chapter 6: Building Ambassadors for Your Brands; Chapter 7: The Tectonic Plates of the Pre-Commerce World; Chapter 8: How Idea Generation Works; Chapter 9: Customer Support; Chapter 10: Politics and Business; Chapter 11: Creating Your Intellectual Network; Chapter 12: Antibodies, Enablers, and Heroes. | |
| 505 | 8 | |a Conclusion: Getting StartedEndnotes; Acknowledgments; About the Author; Index. | |
| 520 | |a Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands abov. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Customer relations |x Technological innovations. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 700 | 1 | |a Addicks, Mark. | |
| 758 | |i has work: |a Pre-commerce (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGtvX3JVjgrJ9YmyqHFrD3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Pearson, Bob. |t Pre-Commerce : How Companies and Customers are Transforming Business Together. |d Hoboken : John Wiley & Sons, Inc., ©2011 |z 9780470928448 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=661498 |z Texto completo |
| 994 | |a 92 |b IZTAP | ||