Pre-Commerce : How Companies and Customers are Transforming Business Together.

Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pearson, Bob
Otros Autores: Addicks, Mark
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2011.
Temas:
Consumer behavior.
Social media > Economic aspects.
Customer relations > Technological innovations.
Internet marketing.
Consommateurs > Comportement.
Médias sociaux > Aspect économique.
Marketing sur Internet.
Consumer behavior
Internet marketing
Social media > Economic aspects
Acceso en línea:Texto completo
Descripción
Sumario:Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands abov.
Descripción Física:1 online resource (395 pages)
ISBN:9781118023013
1118023013

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