Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing.

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individu.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Taylor & Francis 2005.
Temas:
Corporate image.
Crisis management.
Apologizing.
Corporations > Public relations.
Business communication.
Entreprises > Image.
Gestion de crise.
Excuses (Regret)
Sociétés > Relations publiques.
Communication dans l'entreprise.
corporate image.
Apologizing
Business communication
Corporate image
Corporations > Public relations
Crisis management
Electronic resource.
Acceso en línea:Texto completo

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