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Communicating Science : New Agendas in Communication.
Science communication has become increasingly popular in journalism and mass communication as the media offer more scientific and technological information to the public. This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harne...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Taylor & Francis
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 520 | |a Science communication has become increasingly popular in journalism and mass communication as the media offer more scientific and technological information to the public. This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harnessing the energies of junior scholars on the forefront of science communication, this work pushes the boundaries of research forward, allowing scholars to sample the multiple paradigms and agendas that will play a role in shaping the future of science communication. Editors LeeAnn Kahlor and Patricia Stout challenge their readers to channel the energy within these chapters to build or continue to build their own research agendas as all scholars work together - across disciplines - to address questions of public understanding of science and communicating science. | ||
| 505 | 0 | |a Book Cover -- Title -- Copyright -- Contents -- Illustrations -- Foreword: Building a Context for the Next Century of Science Communication Research -- Preface -- Introduction -- Part I Merging Theory and Practice -- Chapter 1 A Critical Appraisal of Models of Public Understanding of Science: Using Practice to Inform Theory -- Chapter 2 Framing Science: A New Paradigm in Public Engagement -- Chapter 3 Focusing on Fairness in Science and Risk Communication -- Chapter 4 Understanding Public Response to Technology Advocacy Campaigns: A Persuasion Knowledge Approach -- Chapter 5 Using Temporally Oriented Social Science Models and Audience Segmentation to Influence Environmental Behaviors -- Part II Characterization and Meaning-Making -- Chapter 6 Competing Characters in Science-Based Controversy: A Framework for Analysis -- Chapter 7 Exemplary Objects: The Role of Materiality, Sociality, and Rhetoric in Articulating Science through Model Organisms -- Chapter 8 Expanding Notions of Scientific Argument: A Case Study of the Use of Scientific Argument by American Indians -- Chapter 9 Moral Development Framing in Environmental Justice News Coverage -- Part III The Future -- Chapter 10 An Interdisciplinary Approach to Science Communication Education: A Case Study -- Contributors -- Index. | |
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