Using focus groups in research /

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Litosseliti, Lia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Continuum, ©2003.
Colección:Continuum research methods series.
Temas:
Focus groups.
Statistics > Methodology.
Data Collection
Research Design
Statistique > Méthodologie.
REFERENCE > Research.
Focus groups
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introducing Focus Groups
  • 2. Benefits and Limitations of Focus Group Methodology
  • 3. Planning and Organizing Focus Groups
  • 4. Developing and Asking Questions
  • 5. Conducting Focus Groups
  • 6. Analysing Focus Group Data.

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