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Using focus groups in research /
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Continuum,
©2003.
|
| Colección: | Continuum research methods series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 260 | |a London ; |a New York : |b Continuum, |c ©2003. | ||
| 300 | |a 1 online resource (vii, 104 pages) | ||
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| 490 | 1 | |a Continuum research methods series | |
| 504 | |a Includes bibliographical references (pages 100-104). | ||
| 505 | 0 | |a 1. Introducing Focus Groups -- 2. Benefits and Limitations of Focus Group Methodology -- 3. Planning and Organizing Focus Groups -- 4. Developing and Asking Questions -- 5. Conducting Focus Groups -- 6. Analysing Focus Group Data. | |
| 520 | |a Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Statistics |x Methodology. | |
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| 650 | 0 | 2 | |a Research Design |
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| 650 | 7 | |a Focus groups |2 fast | |
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| 830 | 0 | |a Continuum research methods series. | |
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