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Using focus groups in research /
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Continuum,
©2003.
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| Colección: | Continuum research methods series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced. |
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| Descripción Física: | 1 online resource (vii, 104 pages) |
| Bibliografía: | Includes bibliographical references (pages 100-104). |
| ISBN: | 9781441141804 1441141804 1283205793 9781283205795 |