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The age of responsibility : CSR 2.0 and the new DNA of business /
"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criti...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex ; Hoboken, NJ :
John Wiley & Sons,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Visser, Wayne. | |
| 245 | 1 | 4 | |a The age of responsibility : |b CSR 2.0 and the new DNA of business / |c Wayne Visser. |
| 260 | |a Chichester, West Sussex ; |a Hoboken, NJ : |b John Wiley & Sons, |c 2011. | ||
| 300 | |a 1 online resource (xvii, 389 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a pt. I. The call to responsibility. ch. 1. -- Our ability to respond -- pt. II. The ages and stages of CSR. ch. 2. The age of greed -- ch. 3. The age of philanthropy -- ch. 4. -- The age of marketing -- ch. 5. The age of management -- ch. 6. The age of responsibility -- pt. III. The principles of CSR 2.0. ch. 7. The principle of creativity. ch. 8. The principle of scalability -- ch. 9. The principle of responsiveness. ch. 10. The principle of glocality -- ch. 11. The principle of circularity -- pt. IV. Our ability to change. ch. 12. The matrix of change -- ch. 13. Making a difference. | |
| 520 | |a "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Social responsibility of business |v Case studies. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 655 | 7 | |a Case studies. |2 lcgft | |
| 655 | 7 | |a Études de cas. |2 rvmgf | |
| 758 | |i has work: |a The Age of Responsibility (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGbg3HtYjWPhbmBQWPWXr3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Visser, Wayne. |t Age of Responsibility. |d Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, 2011 |z 9780470688571 |w (DLC) 2010050390 |w (OCoLC)610884492 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=675206 |z Texto completo |
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