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Competitive strategies and policies for tourism destinations : quality, innovation, and promotion /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Díaz Pérez, Flora María
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, NY : Nova Science Publishers, ©2010.
Colección:Tourism and hospitality development and management.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COMPETITIVE STRATEGIESAND POLICIES FOR TOURISMDESTINATIONS: QUALITY, INNOVATION AND PROMOTION; CONTENTS; PREFACE; TOURISM PRODUCT: CONCEPTUALISATIONAND CHARACTERISTICS; ABSTRACT; 1. INTRODUCTION; 2. BACKGROUND; 3. CONSUMPTION OF TOURISM SERVICES; 4. THE CONFIGURATION OF THE TOURISM PRODUCT; THE COMPONENTS OF TOURISM PRODUCTION; CONCLUSION; REFERENCES; PERFORMANCE STRATEGIES FOR MATURESUN AND SAND DESTINATIONS. THE CASEOF THE BALEARIC ISLANDS; ABSTRACT; 1. INTRODUCTION; 2. THE CONSUMER BEHAVIOUR AND THE FUTURE OF THEDESTINATION; 3. THE CASE OF THE BALEARIC ISLANDS; REFERENCES.
  • COMPETITIVE STRATEGIES FOR TOURISMDEVELOPMENT IN THE CENTRAL COASTALREGION OF ANGOLAABSTRACT; 1. INTRODUCTION; 2. LOCAL KNOWLEDGE REGARDING THE TOURISMDEVELOPMENT OF THE REGION; 3. EVALUATION OF TOURISM RESOURCES AND HUMANCAPITAL; 3.1. Evaluation of Tourism Resources; 3.2. Human Capital in the Tourism Sector; 4. GENERAL PROPOSALS FOR DEVELOPING URBAN, COASTAL AND INTERIOR TOURISM; 4.1. Proposals for Urban and Coastal Tourism; 4.2. Proposals for Tourism in Interior Areas; CONCLUSION; REFERENCES.
  • EVALUATING THE ROLE OF EUROPEAN UNIONPREACCESSION INSTRUMENTS IN THECOMPETITIVE TOURISM DEVELOPMENTOF THE LATEST ACCESSION COUNTRIES:THE HUNGARIAN EXPERIENCEABSTRACT; 1. INTRODUCTION; 2. TOURISM DEVELOPMENT AND THE STRUCTURAL FUNDS; 3. THE PRE-ACCESSION INSTRUMENTS; 4. EVALUATION METHOD AND RESEARCH APPROACH; 5. PRE-ACCESSION TOURISM ALLOCATIONS IN HUNGARY; 5.1. Demand-Driven Programming: Tourism DevelopmentThrough PHARE-Regional Development Programmes (1992-1997); 5.2. PHARE Cross Border Co-Operation (CBC) Programming(1995-2006); 5.3. PHARE Accession-Driven Programming (1998
  • 1999).
  • 5.4. PHARE
  • Special Preparatory Programming For The EU StructuralFunds, SAPARD And Phasing Out (2000-2006)CONCLUSION; REFERENCES; HUMAN CAPITAL, INNOVATIONAND PRODUCTIVITY IN THE HOTELAND RESTAURANT SECTORIN MEDITERRANEAN TOURIST COUNTRIES; ABSTRACT; 1. INTRODUCTION; 2. HUMAN CAPITAL, INNOVATION AND PRODUCTIVITY; 3. CHARACTERISTICS OF THE HOTEL AND RESTAURANTSECTOR; 4. COMPETITIVENESS OF THE SECTOR; 4.1. The Components of Human Capital; GENERAL TRAINING; SECTOR-SPECIFIC TRAINING; COMPANY-SPECIFIC TRAINING; 4.2. Innovative Businesses; 4.3. Productivity of The Sector.
  • 5. IDENTIFICATION OF PRODUCTIVITY FACTORSCONCLUSION; ANNEX; REFERENCES; INNOVATIVE CAPACITY IN TOURISMDESTINATIONS: AN APPLICATIONTO SPANISH DESTINATIONS; ABSTRACT; 1. INTRODUCTION; 2. CHARACTERISTICS OF THE TOURISM SECTOR; 3. CHARACTERISTICS OF INNOVATION; 4. THE INNOVATIVE CAPACITY OF DESTINATIONS; 4.1. The Technological Focus of Innovation in Tourism; 4.2. Spaces/Destinations, Knowledge, Skills and Learning; 5. HYPOTHESES, METHODOLOGY AND STATISTICALSOURCES; 6. RESULTS ANALYSIS; 6.1. Innovation in Regions; 6.2. Innovations in Spain's Tourism Clusters; CONCLUSIONS; REFERENCES.