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|a Gaining momentum :
|b managing the diffusion of innovations /
|c editors, Joe Tidd.
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|a London :
|b Imperial College Press ;
|a Singapore ;
|a Hackensack, NJ :
|b Distributed by World Scientific Pub.,
|c ©2010.
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|a Series on technology management,
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|a Includes bibliographical references and index.
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|a pt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion.
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|a Print version record.
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|a Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte.
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|a Electronic reproduction.
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|c HathiTrust Digital Library,
|d 2011.
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
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|a Diffusion of innovations.
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|a Tidd, Joseph,
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|i has work:
|a Gaining momentum (Text)
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|i Print version:
|t Gaining momentum.
|d London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific Publishing, ©2010
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