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Gaining momentum : managing the diffusion of innovations /

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and busine...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tidd, Joseph, 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific Pub., ©2010.
Colección:Series on technology management ; v. 15.
Temas:
Acceso en línea:Texto completo

MARC

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504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion. 
588 0 |a Print version record. 
520 |a Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte. 
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