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Gaining momentum : managing the diffusion of innovations /
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and busine...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London : Singapore ; Hackensack, NJ :
Imperial College Press ; Distributed by World Scientific Pub.,
©2010.
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| Colección: | Series on technology management ;
v. 15. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte. |
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| Descripción Física: | 1 online resource (xiii, 431 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781848163553 184816355X |
| ISSN: | 0219-9823 ; |