The Principles of Islamic Marketing.

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Alserhan, Baker Ahmad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2011.
Temas:
International business enterprises.
Markets > Islamic countries.
Entreprises multinationales.
Commerce
International business enterprises
Markets
Islamic countries > Commerce.
Pays musulmans > Commerce.
Islamic countries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; List of Figures; List of Tables; Part 1 Understanding Islamic Marketing; 1 Islamic Business Ideals; 2 The Islamic Market (Souq); Part 2 The Islamic Marketing Mix; 3 The Islamic Product (Tayyibat); 4 Islamic Pricing Practices; 5 Islamic Promotions and Promoting to Muslims; 6 Islamic Logistics (Halal Logistics); Part 3 Issues in Islamic Marketing; 7 Muslim Consumer Behaviour; 8 Islamic Branding: Concepts and Background; 9 Islamic Branding 2: Brands as Good Deeds; 10 Islamic Hospitality; Index.

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