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The Principles of Islamic Marketing.

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Alserhan, Baker Ahmad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2011.
Temas:
Acceso en línea:Texto completo

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