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The Principles of Islamic Marketing.
The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn735597092 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 110704s2011 xx o 000 0 eng d | ||
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| 050 | 4 | |a HF5475 .I74 A47 2011 | |
| 082 | 0 | 4 | |a 658.80088/297 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Alserhan, Baker Ahmad. | |
| 245 | 1 | 4 | |a The Principles of Islamic Marketing. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2011. | ||
| 300 | |a 1 online resource (221 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; List of Figures; List of Tables; Part 1 Understanding Islamic Marketing; 1 Islamic Business Ideals; 2 The Islamic Market (Souq); Part 2 The Islamic Marketing Mix; 3 The Islamic Product (Tayyibat); 4 Islamic Pricing Practices; 5 Islamic Promotions and Promoting to Muslims; 6 Islamic Logistics (Halal Logistics); Part 3 Issues in Islamic Marketing; 7 Muslim Consumer Behaviour; 8 Islamic Branding: Concepts and Background; 9 Islamic Branding 2: Brands as Good Deeds; 10 Islamic Hospitality; Index. | |
| 520 | |a The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a International business enterprises. | |
| 651 | 0 | |a Islamic countries |x Commerce. | |
| 650 | 0 | |a Markets |z Islamic countries. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 651 | 6 | |a Pays musulmans |x Commerce. | |
| 650 | 7 | |a Commerce |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a Markets |2 fast | |
| 651 | 7 | |a Islamic countries |2 fast | |
| 758 | |i has work: |a The principles of Islamic marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGF7VkhRQhvkht3mt3c6w3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ahmad Alserhan, Baker. |t Principles of Islamic Marketing. |d Farnham : Ashgate Publishing Ltd, ©2011 |z 9780566089220 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=714096 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL714096 | ||
| 938 | |a YBP Library Services |b YANK |n 5560111 | ||
| 938 | |a YBP Library Services |b YANK |n 15018254 | ||
| 994 | |a 92 |b IZTAP | ||