The Principles of Islamic Marketing.

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Alserhan, Baker Ahmad
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2011.
Temas:
International business enterprises.
Markets > Islamic countries.
Entreprises multinationales.
Commerce
International business enterprises
Markets
Islamic countries > Commerce.
Pays musulmans > Commerce.
Islamic countries
Acceso en línea:Texto completo
Descripción
Sumario:The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System.
Descripción Física:1 online resource (221 pages)
ISBN:9781409428947
140942894X

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