Marketing 3.0 : from products to customers to the human spirit /

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Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, com...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kotler, Philip (Autor), Kartajaya, Hermawan, 1947- (Autor), Setiawan, Iwan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons [2010]
Temas:
Marketing.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Electronic resource.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Table of Contents
  • Foreword
  • Preface
  • About the Authors
  • Part I Trends
  • Chapter One Welcome to Marketing 3.0
  • Chapter Two Future Model for Marketing 3.0
  • Part II Strategy
  • Chapter Three Marketing the Mission to the Consumers
  • Chapter Four Marketing the Values to the Employees
  • Chapter Five Marketing the Values to the Channel Partners
  • Chapter Six Marketing the Vision to the Shareholders
  • Part III Application
  • Chapter Seven Delivering Socio-Cultural Transformation
  • Chapter Eight Creating Emerging Market Entrepreneurs
  • Chapter Nine Striving for Environmental Sustainability
  • Chapter Ten Putting It All Together
  • Index.

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