Marketing 3.0 : from products to customers to the human spirit /

Mostrar otras versiones (2)

Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, com...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kotler, Philip (Autor), Kartajaya, Hermawan, 1947- (Autor), Setiawan, Iwan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons [2010]
Temas:
Marketing.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Electronic resource.
Acceso en línea:Texto completo
Texto completo

MARC

LEADER 00000cam a2200000 i 4500
001 EBOOKCENTRAL_ocn733730081
003 OCoLC
005 20240329122006.0
006 m o d
007 cr un|---uuuuu
008 100920s2010 nju o 000 0 eng d
040 |a IDEBK  |b eng  |e pn  |c IDEBK  |d OCLCQ  |d EBLCP  |d OCLCQ  |d DG1  |d UBF  |d E7B  |d MERUC  |d REDDC  |d UMI  |d DEBBG  |d YDXCP  |d UX0  |d OD$  |d CN8ML  |d DEBSZ  |d OCLCF  |d N$T  |d IUL  |d CDX  |d TEFOD  |d CSJ  |d OCLCO  |d OCLCQ  |d COO  |d S2H  |d OCLCQ  |d LOA  |d DG1  |d LIP  |d ZCU  |d OCLCQ  |d XOS  |d ICG  |d AU@  |d OCLCQ  |d TXC  |d U3W  |d OCLCQ  |d DKC  |d OCLCQ  |d STF  |d OCLCQ  |d VLY  |d UKOBU  |d UKUAL  |d UKAHL  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL  |d OCLCQ  |d OCLCL 
019 |a 609862647  |a 631235214  |a 639165788  |a 647915403  |a 674688462  |a 676731116  |a 680052681  |a 694146808  |a 711548312  |a 748092498  |a 755038668  |a 768204557  |a 816568107  |a 860805506  |a 961493541  |a 962625724  |a 990666206  |a 1096215402  |a 1162393995 
020 |a 9780470609668  |q (e-book) 
020 |a 0470609664  |q (e-book) 
020 |z 9780470598825 
020 |a 1282687506 
020 |a 9781282687509 
020 |a 9786612687501 
020 |a 6612687509 
029 1 |a AU@  |b 000046400709 
029 1 |a AU@  |b 000053277112 
029 1 |a AU@  |b 000057038466 
029 1 |a CHNEW  |b 000937916 
029 1 |a CHVBK  |b 48018223X 
029 1 |a DEBBG  |b BV040551735 
029 1 |a DEBBG  |b BV044143060 
029 1 |a DEBSZ  |b 396361110 
029 1 |a DKDLA  |b 820120-katalog:000555870 
029 1 |a NZ1  |b 13532240 
029 1 |a NZ1  |b 14255315 
029 1 |a NZ1  |b 15697129 
035 |a (OCoLC)733730081  |z (OCoLC)609862647  |z (OCoLC)631235214  |z (OCoLC)639165788  |z (OCoLC)647915403  |z (OCoLC)674688462  |z (OCoLC)676731116  |z (OCoLC)680052681  |z (OCoLC)694146808  |z (OCoLC)711548312  |z (OCoLC)748092498  |z (OCoLC)755038668  |z (OCoLC)768204557  |z (OCoLC)816568107  |z (OCoLC)860805506  |z (OCoLC)961493541  |z (OCoLC)962625724  |z (OCoLC)990666206  |z (OCoLC)1096215402  |z (OCoLC)1162393995 
050 4 |a HF5415?b.K68eb 
072 7 |a KJS  |2 bicssc 
082 0 4 |a 658.8 
049 |a UAMI 
100 1 |a Kotler, Philip,  |e author. 
245 0 0 |a Marketing 3.0 :  |b from products to customers to the human spirit /  |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons  |c [2010] 
264 4 |c Ã2010 
300 |a 1 online resource (256 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
505 0 |a Cover -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Preface -- About the Authors -- Part I Trends -- Chapter One Welcome to Marketing 3.0 -- Chapter Two Future Model for Marketing 3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four Marketing the Values to the Employees -- Chapter Five Marketing the Values to the Channel Partners -- Chapter Six Marketing the Vision to the Shareholders -- Part III Application -- Chapter Seven Delivering Socio-Cultural Transformation -- Chapter Eight Creating Emerging Market Entrepreneurs -- Chapter Nine Striving for Environmental Sustainability -- Chapter Ten Putting It All Together -- Index. 
520 |a Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Explains the future of marketing, along with why most marketersare stuck in the pastExamines companies that are ahead of the curve, such as S.C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing. 
504 |a Includes bibliographical references and index. 
546 |a English. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Marketing. 
650 6 |a Marketing. 
650 7 |a marketing.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Distribution.  |2 bisacsh 
650 7 |a Marketing  |2 fast 
655 4 |a Electronic resource. 
700 1 |a Kartajaya, Hermawan,  |d 1947-  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PBJfWWJMTbCX7KWW6TJyWXd 
700 1 |a Setiawan, Iwan,  |e author. 
758 |i has work:  |a Marketing 3.0 (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFxrJGjb9cCcJGbqtG6RJC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 |z 9780470598825 
776 0 |z 9781118257883 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780470609798/?ar  |z Texto completo 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=514369  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n AH13348875 
938 |a Coutts Information Services  |b COUT  |n 14499728 
938 |a EBL - Ebook Library  |b EBLB  |n EBL4027777 
938 |a ebrary  |b EBRY  |n ebr10381059 
938 |a EBSCOhost  |b EBSC  |n 319520 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n 268750 
938 |a YBP Library Services  |b YANK  |n 7293044 
938 |a YBP Library Services  |b YANK  |n 3247306 
938 |a YBP Library Services  |b YANK  |n 12667071 
994 |a 92  |b IZTAP 

Ejemplares similares