Cognitive finance : behavioral strategies of spending, saving and investing /

Mostrar otras versiones (1)
Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Otto, Philipp Erik
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science Publishers, ©2010.
Colección:Economic issues, problems and perspectives series.
Temas:
Finance > Psychological aspects.
Consumption (Economics) > Psychological aspects.
Saving and investment > Psychological aspects.
Finances > Aspect psychologique.
BUSINESS & ECONOMICS > Finance.
Consumption (Economics) > Psychological aspects
Finance > Psychological aspects
Saving and investment > Psychological aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING ; COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING ; CONTENTS ; ABSTRACT ; LIST OF FIGURES ; LIST OF TABLES ; INTRODUCTION ; 1.1. CONTEXT SPECIFIC STRATEGY USAGE ; 1.1.1. Context Dependency and Framing ; 1.1.2. Context Dependency and Domain Specificity ; 1.2. CHANGES IN STRATEGIES ; 1.2.1. Learning ; 1.2.2. Adaptation ; 1.3. BEHAVIORAL FINANCE; 1.3.1. Hedonics of Spending Strategies ; 1.3.2. Mental Accounting and Self-Control in Saving Strategies.
  • 1.3.3. Risk and Incentives in Investing Strategies 1.4. METHODS FOR CAPTURING COGNITIVE PROCESSES ; 1.4.1. Experiments ; 1.4.2. Ratings ; 1.4.3. Real World Data ; SPENDING STRATEGIES ; 2.1. BEHAVIORAL EVALUATION ; 2.1.1. Spending Literature ; 2.1.2. Individual Spending Differences ; 2.1.3. Behavioral Analysis ; Data Description ; Sample Description ; 2.2. USAGE OF BEHAVIORAL DATA ; 2.2.1. Data Aggregation ; 2.2.2. Data Interpretation ; 2.2.3. Customer Understanding ; 2.2.4. Conclusion ; SAVING STRATEGIES; 3.1. SAVING LITERATURE ; 3.1.1. Economic Model ; 3.1.2. Behavioral Aspects.
  • 3.1.3. Applied Cognition3.2. SAVING CONCEPT (STUDY 1); 3.2.1. Method ; 3.2.2. Results ; Saving Dimensions ; Saving Structures ; 3.2.3. Discussion; 3.3. SAVING DIFFERENCES (STUDY 2); 3.3.1. Method ; 3.3.2. Results ; 3.3.3. Discussion ; 3.4. SAVING SOLUTIONS; 3.4.1. Product Demands ; 3.4.2. Prototype Generation and Selection; INVESTMENT STRATEGIES I ; 4.1. COMPANY CONCEPT (STUDY 3) ; 4.1.1. Method ; 4.1.2. Results ; 4.1.3. Discussion ; 4.2. COMPANY EVALUATION (STUDY 4) ; 4.2.1. Method ; 4.2.2. Results ; 4.2.3. Discussion ; 4.3. COMPANY POSITIONING (STUDY 5) ; 4.3.1. Method ; 4.3.2. Results.
  • 4.3.3. Discussion 4.4. COMPANY CHARACTERISTICS ; 4.4.1. Universality of Corporate Personality Dimensions ; 4.4.2. Stability and Usefulness of Corporate Personality Dimensions; INVESTMENT STRATEGIES II ; 5.1. PERFORMANCE PREDICTION ; 5.1.1. Strategy Repertoire ; 5.1.2. Strategy Learning ; 5.1.3. Models for Strategy Selection ; Strategy Selection Learning Theory (SSL) ; Alternative Reinforcement Learning Theories ; Exemplar-Based Inferences ; 5.2. COMPANY SELECTION IN DIFFERENT ENVIRONMENTS (STUDY 6) ; 5.2.1. Method ; 5.2.2. Results ; 5.2.3. Discussion.
  • 5.3. COMPANY SELECTION WITH MEMORY COSTS (STUDY 7) 5.3.1. Method ; 5.3.2. Results ; 5.3.3. Discussion ; 5.4. COMPANY SELECTION WITH INFORMATION COSTS (STUDY 8); 5.4.1. Method ; 5.4.2. Results ; 5.4.3. Discussion ; 5.5. PROCESS MODELING ; 5.5.1. Strategies for Inferences ; 5.5.2. Strategy Selection Learning; 5.5.3. Predicting Inferences ; 5.5.4. Adaptive Strategy Selection ; GENERAL DISCUSSION ; 6.1. CHARACTERIZING MENTAL PROCESSES ; 6.1.1. Domain Specificity versus Universal Mechanisms ; 6.1.2. Learning and Intra-/Interindividual Variation; 6.2. FINANCIAL PERSONALITY.

Ejemplares similares